Considering that the customer is always the main asset of any group, attracting, maintaining and deepening customer loyalty has become one of the necessities of any business. The need to provide loyalty services in the form of credit and points and discounts and creating a customer club is one of the common and necessary methods for all busineeses. The variety of the product and to keep clients highly respected, is a must to use the automation systems.
Providing card based customer club services is very popular these days and one of the requirements for it, is the ease of membership, benefiting from its services at various levels of membership, including normal, privileged, special, and on top them, implementing business policies without human intervention.